Holoride is leading a revolution that will change the mobility and media industries and their value chains forever. It is adding the contextual physical reality of the passenger to the equation and enabling the creation of an entirely new category of mass-market entertainment and media.

For the first time, holoride captures the physical movements of vehicles and their immediate environments and integrates them into fully immersive media that is being created or adapted in real-time – making the experience fully elastic. The friction between digital and physical experiences is eradicated, and transit time can finally be used in the most meaningful way, with reduced symptoms of motion sickness.

The foundations of this revolution lie in holoride’s platform for in-vehicle experiences, which connects real-time vehicle data to immersive media content and creates an ecosystem within which all contributors are fairly rewarded.

The project was initiated in 2015 within the Autonomous Driving and Digital Business units at Audi, and holoride spun out of the premium German car manufacturer in early 2019. The vision, then and now, is to develop the future of in-vehicle experiences, as an independent and manufacturer-agnostic tech venture, to make transit time count.

Holoride not only positions itself as a technological driver of innovation in the automotive and entertainment industries, but its platform brings together today’s most cutting-edge technologies, uniting and connecting them to a core infrastructure for the next generation of in-car experiences.

With its strong portfolio of exclusive patents and patent applications in the field of in-vehicle extended reality (XR), holoride has built the technological foundations for a unique market position. Additionally, its projects with leading car manufacturers like Audi, Porsche, Mercedes-Benz, and Ford, as well as content creators like Discovery Channel, Disney, and Universal Pictures, enabled holoride to make its first installments available to the public at the highest quality thresholds. holoride is positioned to advance its technology in close alignment with consumers and the needs of the most critical industry players from the very beginning.

The German startup holoride creates an entirely new media category for passengers by connecting XR content with data points from the vehicle in real-time. These data points include physical feedback like acceleration and steering, traffic data, as well as travel route and time. Open to all content creators and car companies, the technology has the power to change backseat entertainment forever; holoride technology significantly reduces motion sickness, opens up a new layer of immersion in games or educational journeys, and creates a stunningly immersive experience.

The tech startup was founded end of 2018 in Munich, Germany by Nils Wollny, Marcus Kuehne, Daniel Profendiner, and Audi, which holds a minority stake in the startup. It was hailed four times “Best of CES” (Las Vegas, Jan 2019) and has been acknowledged as “Best Inventions of 2019” by TIME Magazine. In 2021, holoride went on to win the prestigious SXSW Pitch and was also named Best in Show.